Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
How do editors react to articles that may have been written by AI?
With more professionals relying on AI tools to help generate marketing content, we wondered what happens when an editor commissions an article by a legal expert but then receives a piece that appears to have been written by AI? To explore this issue, we...
SEO for law firms: Three simple ways to help you rise to the top of Google
When I first heard the term SEO (search engine optimisation), I immediately saw its potential to help my own legal PR business grow. But I assumed it was a highly technical area that would require specialist support well beyond my modest freelance marketing...
National media coverage for lawyers: is it worth the effort?
For many lawyers and law firms, exposure in a national newspaper or major broadcast outlet is seen as the holy grail of legal PR. Over the years, I’ve heard numerous clients tell me that getting into The Times or appearing on the BBC or Sky News represents...
Contact me
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