Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
Law firm associates: how PR can help boost your career
For junior lawyers, especially those in the largest firms, it can be hard to stand out from the crowd and make a lasting impression with partners and clients. Unlike more experienced colleagues, you simply won’t have been around long enough to build strong...
Guidance for fee-earners on using AI to support PR and marketing
While I’m all for using tools that create efficiencies, relying on AI to write articles for the media is a bad idea.Churning out AI-generated content will not only undermine your law firm’s brand but it could also affect your credibility with your target publications...
Top tips on how to make the most of a legal directory ranking
This month saw the publication of the 2026 UK editions of The Legal 500 and Chambers and Partners. As usual, law firms wasted no time rushing to promote their new and/or improved legal directory rankings in press releases, on websites and on social media platforms....
Contact me
I’d love to hear from you, please use the form to get in touch or email or phone directly on: