Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
Five reasons why your law firm should work with a specialist legal PR agency
If you’ve decided you want some external support with PR for your law firm in 2026, the next question is how to choose the right agency? In most cases, working with an agency that specialises in the legal sector will be more effective than appointing a generalist firm...
Why PR matters more than ever for law firms in 2026
Reports of the death of traditional media, and with this speculation predicting the decline of PR , have proved to be woefully premature with many print magazines making a vinyl-style comeback. Digital fatigue, concerns about fake news on social media and...
The PR power of an “exclusive”: What it is and why it works
The “exclusive” is a very valuable tool in PR. Used well, it can elevate a story, sharpen its impact and significantly increase its reach. But what exactly is an exclusive in PR and why can work so well for law firms? What is an exclusive? In PR terms, an...
Contact me
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