Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
Seven ways AI can support your law firm’s PR and marketing efforts
The buzz (or is that fear!?) around AI refuses to die down. Everyone seems to be looking at ways that the new generation of AI tools like ChatGPT can improve their business processes and functions to increase productivity. Despite my initial scepticism, I've...
How your law firm can squeeze the most out of its PR Agency
Bringing in a PR agency or consultant is an investment for any law firm looking to enhance its visibility and reputation. However, success doesn't come from simply handing over a brief and waiting for results. Here are some practical tips to ensure you...
How to make your quote stand out to journalists: a guide for lawyers
Providing timely comment to journalists on news stories with a legal angle is an effective way for law firm partners and associates to secure media coverage which will help showcase their expertise and build profile. Whether you're proactively commenting on...
Contact me
I’d love to hear from you, please use the form to get in touch or email or phone directly on: