Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
It’s not personal: why making your managing partner the story isn’t always the best PR strategy
It’s become something of a PR shibboleth that organisations need to show their human side to get ahead in the PR stakes. In law firm PR in particular, there is often an assumption that putting your lawyers – and especially your managing partner – front and centre...
Law firm marketing: how to ensure perfection doesn’t prevent progress
I appreciate this may not sit well with some but when it comes to law firm marketing lawyers it really is easy to let perfection prevent progress. What do I mean? All too often a combination of a lawyer/accountants’ natural eye for detail (understandable...
How to get on a journalist’s contact list
Have you ever wondered why the same lawyers seem to crop up time and again in the media? Whenever there is a major court judgment, a change in legislation or a legal story dominating the news, certain names appear almost automatically. It isn't necessarily because...
Contact me
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