In 2022, I secured 13 pieces of media coverage for a family team at a top 200 London law firm. The coverage included three articles in the Financial Times and two pieces in the money pages of The Times and an interview on All Things Money, a leading person finance podcast.

While it is difficult to quantify ROI in the sense that in professional services, PR is all about building profile, enhancing reputation and SEO, the team reported that the coverage led to lots of enquiries some of which were converted into new business including one instruction which was worth over £25k.

“The family team at Goodman Derrick worked with Antonia for a number of years during which time she has proved to be an extremely capable PR. She is conscientious,  enthusiastic and quick to spot topical issues which regularly led to press coverage in high profile titles such as The Times and FT. Not only did the media exposure  enhance our reputation making it easier for us to win work but we also received enquiries on the back of the coverage which led to new clients.” 

Fiona Wilson

Partner, Freeths (formerly a partner with Goodman Derrick, now RWK Goodman)

Need help with PR, media relations or legal directories? Feel free to email me to arrange a complimentary call.