Working with Raw Marketing, a Brighton-based agency, I handle the PR for the Family Law Menopause Project, a firm-neutral campaign spearheaded by a Farhana Shahzady, a director at Family Law Partners.  The objective of the survey-led initiative  is to raise awareness in the family law community and beyond on how menopause can impact relationships and how financial settlements on divorce need to consider whether a woman will be able to work fulltime if she suffers from debilitating menopause symptoms.

To date, the campaign has resulted in 15 pieces of coverage in the legal press, an interview in a lifestyle magazine, a byline article in The Times,  and a feature in The i newspaper.  On Twitter, the campaign has attracted 7,541 impressions, 29 retweets and 46 likes.

“We have been thrilled with the coverage we’ve received for The Family Law Menopause Project to date, especially in the legal press which is an area of the project where we’ve been so grateful to have Antonia’s expertise and experience. In an industry that’s notoriously slow to change, securing impactful coverage in the right publications is absolutely key to driving awareness and encouraging lawyers to think and support their clients differently.”

Farhana Shahzady, Founder of The Family Law Menopause Project

Other case studies

Directories audit for an education team at a London law firm

PR campaigns for a prestigious European law firm

Profile-raising for a family team at a top 200 law firm

Need help with PR? Feel free to drop me an email to arrange a 30 minutes complementary call.