Over the last three and a half years, I have planned and implemented three PR campaigns for a prestigious independent European law firm headquartered in Brussels. The campaigns, which included the launch of the firm’s London office and a lateral team hire, involved offering announcements on an exclusive basis to agreed international titles and providing fee-earners with interview training.
An overall objective was to position the firm in the media as a European firm (not a Belgian one) and this was achieved by ensuring a consistent approach to messaging in all communications.
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