Effective communications
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
Five ways AI can help you with your law firm marketing and what not to do
AI tools like ChatGPT are transforming law firm marketing, making content creation faster and more efficient. However, knowing how to use AI effectively is crucial to getting the most out of it. Here are five ways ChatGPT can help you with your law firm marketing,...
How to become a go-to source for legal journalists
Whether you are a PR working in the legal sector or a lawyer looking to build your own profile, the key to media success is building successful relationships with your target journalists and publications. So what do legal journalists really want from PRs? ...
Boosting your law firm’s brand: the essential role of the legal press
Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...
Contact me
I’d love to hear from you, please use the form to get in touch or email or phone directly on: