Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
When should your boutique law firm invest in PR?
For boutique law firms - those that specialise in a specific practice area - reputation is everything. Whether your focus is employment, property litigation, white collar crime, or another niche, your success will depend on being known as the “go-to”...
From faxes to AI: How Legal PR has evolved over 25 years
When I joined Allen & Overy’s press team in 2000, legal PR was still in its infancy. There were just two of us in the team, press releases were faxed, and journalists’ contact details lived in ring-bound files. Legal Week (now Law.com) and The Lawyer arrived in...
Should your law firm comment on breaking news stories and how fast is fast enough?
When a breaking news story hits the headlines, it can be a golden opportunity for law firms to showcase their expertise. But in media terms, timing is everything and if you're not ready to move fast, you're better off stepping back and taking a more strategic...
Contact me
I’d love to hear from you, please use the form to get in touch or email or phone directly on: