Effective communications
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
Boosting your law firm’s brand: the essential role of the legal press
Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...
Ghosting doesn’t just happen at Halloween- tips to prevent potential clients disappearing on you
It’s enough to make you scream, a scenario many freelancers will be all too familiar with: ghosting, AKA being given the “cold shoulder” - potential clients disappearing off the radar, never to be heard from again, without so much as a “thank you for your time”....
Seven winning LinkedIn post ideas for lawyers
A lot of lawyers tell me that they want to post on LinkedIn but they're not sure what to share. They also don't want to share a lot of personal information either.Here are some simple ideas of what you can share on LinkedIn that is focused on your work:✅Client...
Contact me
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