Impactful media coverage
for the legal sector
Welcome from Antonia
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
PR for law firms: how to measure the value of media coverage
Last month, a planning team at a law firm I work with mentioned that they had received an instruction on the back of some coverage in Property Week, a leading trade magazine. While it’s always a boost to receive feedback of this kind, it got me thinking about...
Repurposing your law firm content: how to squeeze every ounce out of your efforts
Whether you’re a small law firm that doesn’t have huge support functions (or a huge budget to outsource them) or a big hitter which does, working smarter not harder is always a sensible goal – who doesn’t want to be as efficient as possible or, even better, get...
How to write a successful thought leadership blog
We live in the age of the blog where it seems that everyone has something to say! So, what is going to make your content stand out in a crowded field? How can you get people to read your blog? Writing a blog is very different from drafting a legal document so it’s...
Contact me
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