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Five ways AI can help you with your law firm marketing and what not to do
AI tools like ChatGPT are transforming law firm marketing, making content creation faster and more efficient. However, knowing how to use AI effectively is crucial to getting the most out of it. Here are five ways ChatGPT can help you with your law firm marketing,...
How to become a go-to source for legal journalists
Whether you are a PR working in the legal sector or a lawyer looking to build your own profile, the key to media success is building successful relationships with your target journalists and publications. So what do legal journalists really want from PRs? ...
Boosting your law firm’s brand: the essential role of the legal press
Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...
Ghosting doesn’t just happen at Halloween- tips to prevent potential clients disappearing on you
It’s enough to make you scream, a scenario many freelancers will be all too familiar with: ghosting, AKA being given the “cold shoulder” - potential clients disappearing off the radar, never to be heard from again, without so much as a “thank you for your time”....
Seven winning LinkedIn post ideas for lawyers
A lot of lawyers tell me that they want to post on LinkedIn but they're not sure what to share. They also don't want to share a lot of personal information either.Here are some simple ideas of what you can share on LinkedIn that is focused on your work:✅Client...
How to choose the right PR agency for your law firm
Picking a PR agency to partner with is a big decision that could have significant long-term consequences for your law firm, so how do you give yourself the best chance of getting it right? Here are my top tips for choosing the perfect PR partner: Look for an agency...
Law firms: the long goodbye? How to handle PR when a partner or team exits
If there is a story guaranteed to pique the interest of fellow lawyers (and others) it is a partner exit. Consequently, headlines about lateral hires and team moves tend to dominate The Lawyer, Law.com and the other main legal titles. Put a plan in place The chances...
How to write a bylined article for your favourite trade title
An authored or bylined article may not be the most glamorous deliverable but this mainstay of legal PR is often the most effective tool available in terms of raising the profile of an individual lawyer and their team. While there are opportunities for lawyers and...
Should we be celebrating the legal sector moving towards a higher purpose?
I’ve been prompted to ponder some big questions recently. An exercise on how to take my freelance PR business forward on a strategy day I was attending ended in me thinking more about my own values. Balancing business purpose with personal values While securing...
Standing out from the crowd: how to get a journalist to open your email
In our social media saturated world, the third party endorsement of a press mention in traditional media is a valuable asset but now do you get a prized target journalist or editor to open your email when you have no established relationship? What is the secret to...
What’s in a name? How to avoid a law firm rebranding nightmare
The investment company now known as Abrdn (previously Aberdeen Asset Managers) found itself the subject of what felt like a Fleet Street comedy show when journalists from a range of titles vied to come up with the most hilarious headline for the company’s poorly...
Seven lessons all lawyers should learn before they make partner
Only a small number of lawyers make it to partnership; in fact, in some firms, as little as 5% are successful. The select few who do make it often find that they’re suddenly thrown into the deep end and have to find and win the business, as well as service it, often...
Is it time to shake things up and spring out of your PR rut?
Spring is traditionally the time get on top of jobs you’ve been putting off all winter, so now could be the perfect time to take stock of your current PR strategy and make changes. To grow as a business your law firm needs to keep questioning the way it is doing...
Time for an update? Five simple ways to improve your law firm’s website
As the 21st century equivalent of the shop window, your website plays a crucial role in your law firm’s success; it’s how you project your brand on the world, stand out from your competitors and, ultimately, draw clients in. But it’s not enough to simply build...
Joining up the dots to develop clients and win more new business
Every law firm needs to show up in the marketplace and let potential clients and referrers know it is there, what it offers and importantly why clients should choose them over other firms. A website, email address and phone number aren’t sufficient to being in...
An introvert’s guide to networking
Extroverts have been described as those energised by meeting lots of people, while introverts are those who are energised by spending time alone. Ergo, networking is not an activity which introvert personality types are likely to relish! Being a successful lawyer...
Three ways to win clients for your law firm in 2024
If you can understand what your clients and potential clients are looking for in a law firm then you are half way there to winning (and keeping) their business. So, stand in your clients shoes for a few minutes and think about what it is they really want when they...
Thoughts on content: why lawyers should write
As the former commissioning editor of a legal journal, the question I got asked the most was: why write for us, or indeed any publication when your time could be better spent servicing your clients. This post is about why you and your firm should be writing, why it’s...
How to create a PR calendar for your firm
It’s always great to be proactive and feel like you are in control of your work – not the other way around! Putting together a yearly PR calendar is a great way to achieve this. Breaking down activity into manageable monthly tasks, to keep you ahead of the editorial...
Five resolutions to help your law firm secure some great PR in 2024
Strengthen/build relationships with target journalists, directory researchersand podcast hosts PR is all about personal connections so make sure you are giving enough time to the fundamental activity of building and strengthening relationships in 2024. My...
Why should your law firm use a specialist PR agency?
If you’ve decided you want to get some external help with PR for your law firm, how do you go about choosing an agency which is right for your needs? It’s a crowded field, and it might seem like a rather overwhelming and high-stakes decision that you are faced with....
Four reasons why your law firm should use a social media scheduler
Consistency is key when it comes to an effective social media strategy – you need to keep up engagement with your audience and post regularly – sporadic interaction just won’t cut it. But posting to numerous platforms several times a day is time consuming and...
Is your law firm’s marketing effective? Watch out for these warning signs!
As a law firm, it is crucial to continuously evaluate your marketing strategies to ensure you are effectively reaching and engaging with your target audience. Failing to do so can lead to missed opportunities and a decline in your law firm's growth. In this blog...
Five magic PR ideas for law firms this Halloween
The growing popularity (and commercialisation) of Halloween in the UK means that this annual event can provide some excellent PR hooks for everyone, including lawyers. With a bit of creative thinking, you can come up with some fun and original ideas which should catch...
PR for junior lawyers: top tips to boost your legal career
For junior lawyers especially those in the largest firms, it can be hard to stand out from the crowd and make an impression with the partners and with your clients. Unlike more experienced colleagues, you will simply not have been around long enough to have formed the...
10 news angles for a law firm press release
If you are looking to secure some media coverage for your law firm, a press release announcing a piece of firm news or one that provides expert comment by one of your fee-earners on a ground-breaking case is a tried and tested method. But many firms fail to get to...
The PR power of an “exclusive”: what it is and why it works
The “exclusive” is a very valuable tool in the PR world that can make or break a story's impact. But what exactly is an exclusive and why is it so important? What is an exclusive? In PR terms, an exclusive means giving a specific journalist or media outlet sole access...
How AI can support your law firm’s PR and marketing efforts
The buzz (or is that fear?) around AI refuses to die down. Everyone seems to be looking at ways that the new generation of AI tools, such as Chat GPT and Google’s Bard, can improve their business processes and functions to increase productivity and ultimately boost...
Should your law firm hire a PR agency on a retainer or project basis?
As a self-employed PR consultant, I want to give my clients the services they need in the most efficient and effective way. I am always happy to work with my clients on the basis which suits them and their business best and I’m often asked whether this...
Seven easy tips to keep your PR ticking over during the summer break
While the UK isn’t quite on a par with France and it’s August shutdown – when workers leave the cities and head for the coast for the entire month - taking a break over summer is non-negotiable for most of us. The benefits of a period of rest and...
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