In business, acquiring clients is only half the battle; the real success lies in keeping them and this requires considerable effort beyond providing an exceptional service. Since starting my own freelance business almost a decade ago, I am proud to have several...

AI tools like ChatGPT are transforming law firm marketing, making content creation faster and more efficient. However, knowing how to use AI effectively is crucial to getting the most out of it. Here are five ways ChatGPT can help you with your law firm marketing,...

Whether you are a PR working in the legal sector or a lawyer looking to build your own profile, the key to media success is building successful relationships with your target journalists and publications. So what do legal journalists really want from  PRs? ...

Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...

It’s enough to make you scream, a scenario many freelancers will be all too familiar with: ghosting, AKA being given the “cold shoulder” - potential clients disappearing off the radar, never to be heard from again, without so much as a “thank you for your time”....

A lot of lawyers tell me that they want to post on LinkedIn but they're not sure what to share. They also don't want to share a lot of personal information either.Here are some simple ideas of what you can share on LinkedIn that is focused on your work:✅Client...

Picking a PR agency to partner with is a big decision that could have significant long-term consequences for your law firm, so how do you give yourself the best chance of getting it right? Here are my top tips for choosing the perfect PR partner: Look for an agency...

If there is a story guaranteed to pique the interest of fellow lawyers (and others) it is a partner exit. Consequently, headlines about lateral hires and team moves tend to dominate The Lawyer, Law.com and the other main legal titles. Put a plan in place The chances...

I’ve been prompted to ponder some big questions recently. An exercise on how to take my freelance PR business forward on a strategy day I was attending ended in me thinking more about my own values. Balancing business purpose with personal values While securing...

Only a small number of lawyers make it to partnership; in fact, in some firms, as little as 5% are successful. The select few who do make it often find that they’re suddenly thrown into the deep end and have to find and win the business, as well as service it, often...

Spring is traditionally the time get on top of jobs you’ve been putting off all winter, so now could be the perfect time to take stock of your current PR strategy and make changes.  To grow as a business your law firm needs to keep questioning the way it is doing...

As the 21st century equivalent of the shop window, your website plays a crucial role in your law firm’s success; it’s how you project your brand on the world, stand out from your competitors and, ultimately, draw clients in. But it’s not enough to simply build...

Every law firm needs to show up in the marketplace and let potential clients and referrers know it is there, what it offers and importantly why clients should choose them over other firms. A website, email address and phone number aren’t sufficient to being in...

If you can understand what your clients and potential clients are looking for in a law firm then you are half way there to winning (and keeping) their business. So, stand in your clients shoes for a few minutes and think about what it is they really want when they...

As the former commissioning editor of a legal journal, the question I got asked the most was: why write for us, or indeed any publication when your time could be better spent servicing your clients. This post is about why you and your firm should be writing, why it’s...

If you’ve decided you want to get some external help with PR for your law firm, how do you go about choosing an agency which is right for your needs? It’s a crowded field, and it might seem like a rather overwhelming and high-stakes decision that you are faced with....

Consistency is key when it comes to an effective social media strategy – you need to keep up engagement with your audience and post regularly – sporadic interaction just won’t cut it.  But posting to numerous platforms several times a day is time consuming and...