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Six reasons why PR is important again
Reports of the death of traditional media, and with this speculation predicting the decline of PR , have proved to be woefully premature. For various reasons, the pandemic saw a massive rise in subscriptions to both print and digital versions of magazines and...
The Green Claims Code: Time is running out for businesses to eliminate greenwashing
We’re all a bit more mindful these days about our impact on the planet. This year’s COP26 summit in Glasgow brought the scale of the environmental issues we face into sharp focus. So, at this time of year, you might be more careful to check that you really can...
Legal 500 UK Bar 2023: How do you choose your five best cases?
When your marketing team reminds you that you have two days to get your five best cases to them for your Chambers or Legal 500 submission how on earth do you choose? Remember that the researchers at The Legal 500 are journalists, not judges. They are...
Tips for building long (and happy) relationships with your clients
It’s estimated that it costs five times as much to acquire a new client as it does to retain an existing client. It’s also acknowledged that selling additional services to existing clients is a far smarter way to achieve growth than starting from scratch trying to...
Budget PR: how your firm could “cash in” on the Chancellor’s big moment
Around lunchtime this Wednesday, 27th October, Rishi Sunak will stand up to address the House of Commons and deliver his Budget statement. It’s said there the two certainties in life - death and taxes; next month we can perhaps add a third – intense media interest in...
Guest blogging can help your business reach for the stars
The music industry’s very own Rocket Man has recently reached the coveted number 1 spot in the charts at the ripe old age of 74. But Elton John didn’t get there entirely under his own steam. His latest hit, Cold Heart, although consisting of a mash up of four of his...
You’re on mute: how PR can help get your marketing message heard
“You’re on mute” was widely recognised as one of the most used business phrases of 2020. The pandemic saw millions of people forced to grapple with video calling technology, perhaps for the first time, often struggling to make themselves heard because they hadn’t...
PR jargon buster: everything you wanted to know (but were afraid to ask) ….
All professions develop their own lingo, the words and phrases instinctively used which mark out the insider. The world of PR is no different but, as the last few years have brought about an explosion in the use of social media, how we do things has evolved and a...
Why your law firm should focus marketing on specific industries or sectors
When it comes to targeting new clients, far too many law firms still seem to be happy trying to attract any new client as opposed to seeking out clients in sectors or industries where they can demonstrate expertise and specialist knowlege. The trouble is, even...
Five simple ways to generate media coverage for your law or accountancy firm
With the summer holiday season in full swing, many marketing teams will be operating on a reduced capacity so quick ways to secure media coverage, thereby helping to keep your firm's services front of mind, is the order of the day. Sometimes the simplest ideas are the...
Diversity and inclusion: tips for promoting your law firm’s progress
Diversity continues to be a hot topic for law firms. It’s an issue highly relevant to recruitment and wider reputation, it’s also a question which is likely to crop up when pitching for new business. The SRA collects and publishes data from firms every two years (it...
How to smash a Chambers or Legal 500 interview
It might just be the most important 30 minutes of your professional career. Getting your first mention in Chambers or Legal 500 or playing your part in getting your team a top tier ranking could be the catalyst for professional advancement. But first, you need to go...
Journalism in a post-pandemic world: an interview with James Stagg, the editor of The Caterer
For anyone under the age of 75 or so, the pandemic is perhaps the biggest story of our lifetime. For many journalists, this fast moving, unprecedented event has probably been professionally exciting and rewarding. But, across all walks of life the pandemic has...
Why images are key to taking your content to a higher level
They say a picture is worth a thousand words but, when it comes to content for social media and online platforms, a picture really can be worth its weight in gold. Images are key to taking your blogs to a higher level in terms of attracting interest from your target...
Why Instagram could be a great platform for your law firm
Professional services firms are largely adept at using LinkedIn and Twitter to generate leads and boost their brand, but how many have embraced Instagram.? Could Instagram be a useful social media platform for your law firm or accountancy...
PR tips: a guide to media lead times
When it comes to securing media coverage for your law firm or accountancy practice, understanding lead times is crucial – timing really is (almost) everything. Pitching the right thing at the right time is the difference between securing some great PR and wasted...
How can you use your firm’s content to boost the success of your own business development?
Content has been a mainstay of every law firm’s business development plan for some time. During the last year it has played an even more prominent role. While restrictions have been in place, maintaining contact and profile required us to utilise all the...
Plain English: the simple answer to getting your message across
Persuading a target publication to take your article is only the start of your PR journey. You need to be able to communicate effectively with your audience, to get them interested in what you have to say and keep them reading until you have finished saying it. The...
Legal directories: top tips to help you climb the rankings
There’s no doubt that for law firms of all shapes and sizes, ranking in the legal directories is regarded as one of the most important marketing objectives of the year. Professional reputations, both of firms and individuals, can be hugely enhanced by a recommendation...
International Women’s Day & lessons on PR
Today’s celebrations of International Woman’s Day (IWD) feel somewhat poignant given the disproportionate negative impact the pandemic has had on women with PwC recently reporting that COVID-19 is causing a “shecession” which has seen the...
PR SOS: how PR can save your business in a crisis
It was once said that no publicity is bad publicity, but social media has changed all that. The rapidity with which stories, complaints, issues and incidents can go viral leaves all businesses and organisations vulnerable to the risk of reputational damage. If serious...
Budget PR: how your firm could “cash in” on the Chancellor’s big moment
In exactly three weeks, around lunchtime on Wednesday 3rd March, Rishi Sunak will stand up to address the House of Commons and deliver his Budget statement. It’s said there the two certainties in life - death and taxes; next month we can perhaps add a third – intense...
DIY PR for lawyers and accountants
Great PR in the form of media coverage can be a super way to build your own personal profile and that of your team but it doesn’t come cheap with top London agencies charging around £1000 a day. While every firm should be able to find support that matches their...
Making the case: why chambers of all kinds need to embrace PR in 2021
This article was first published by The Barrister magazine. Why should your chambers devote time and resource to professional PR services at a time when marketing budgets are being heaving scrutinised or even cut? Is there any place for PR in a word still ravaged by...
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