by Antonia Welch | Apr 28, 2025 | BLOG
Not every law firm or chambers has an in-house PR team or a retained agency but that doesn’t mean you should miss out on the chance to share your news with the media in a professional, well-timed way. That’s why I offer a one-off press release...
by Antonia Welch | Apr 25, 2025 | BLOG
For boutique law firms – those that specialise in a specific practice area – reputation is everything. Whether your focus is employment, property litigation, white collar crime, or another niche, your success will depend on being known as...
by Antonia Welch | Apr 23, 2025 | BLOG
When I joined Allen & Overy’s press team in 2000, legal PR was still in its infancy. There were just two of us in the team, press releases were faxed, and journalists’ contact details lived in ring-bound files. Legal Week (now Law.com) and The Lawyer arrived in...
by Antonia Welch | Apr 1, 2025 | BLOG
When a breaking news story hits the headlines, it can be a golden opportunity for law firms to showcase their expertise. But in media terms, timing is everything and if you’re not ready to move fast, you’re better off stepping back and taking a more...
by Antonia Welch | Mar 17, 2025 | BLOG
When it comes to securing media coverage for your law firm, understanding lead times is crucial – timing really is (almost) everything. Pitching the right thing at the right time is the difference between securing some great PR and wasted effort. Approach a...
by Antonia Welch | Feb 25, 2025 | BLOG
Last month a planning law team I work with mentioned that they had received an instruction on the back of some coverage in Property Week, a leading trade magazine. While it’s always a boost to receive feedback of this kind, it got me thinking about the value of...