by Antonia Welch | Feb 10, 2025 | BLOG
Whether you’re a small law firm that doesn’t have huge support functions (or a huge budget to outsource them) or a big hitter which does, working smarter not harder is always a sensible goal – who doesn’t want to be as efficient as possible or, even better, get...
by Antonia Welch | Jan 23, 2025 | BLOG
We live in the age of the blog where it seems that everyone has something to say! So, what is going to make your content stand out in a crowded field? How can you get people to read your blog? Writing a blog is very different from drafting a legal document so it’s...
by Antonia Welch | Dec 13, 2024 | BLOG
In business, acquiring clients is only half the battle; the real success lies in keeping them and this requires considerable effort beyond providing an exceptional service. Since starting my own freelance business almost a decade ago, I am proud to have several...
by Helen Cox | Nov 18, 2024 | BLOG
AI tools like ChatGPT are transforming law firm marketing, making content creation faster and more efficient. However, knowing how to use AI effectively is crucial to getting the most out of it. Here are five ways ChatGPT can help you with your law firm marketing,...
by Alice Welch | Nov 18, 2024 | BLOG
Whether you are a PR working in the legal sector or a lawyer looking to build your own profile, the key to media success is building successful relationships with your target journalists and publications. So what do legal journalists really want from PRs? ...
by Antonia Welch | Oct 29, 2024 | BLOG
Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...