by Antonia Welch | Apr 23, 2025 | BLOG
When I joined Allen & Overy’s press team in 2000, legal PR was still in its infancy. There were just two of us in the team, press releases were faxed, and journalists’ contact details lived in ring-bound files. Legal Week (now Law.com) and The Lawyer arrived in...
by Antonia Welch | Apr 1, 2025 | BLOG
When a breaking news story hits the headlines, it can be a golden opportunity for law firms to showcase their expertise. But in media terms, timing is everything and if you’re not ready to move fast, you’re better off stepping back and taking a more...
by Antonia Welch | May 13, 2024 | BLOG
The investment company now known as Abrdn (previously Aberdeen Asset Managers) found itself the subject of what felt like a Fleet Street comedy show when journalists from a range of titles vied to come up with the most hilarious headline for the company’s poorly...
by Helen Cox | Nov 7, 2023 | BLOG
As a law firm, it is crucial to continuously evaluate your marketing strategies to ensure you are effectively reaching and engaging with your target audience. Failing to do so can lead to missed opportunities and a decline in your law firm’s growth. In...
by Antonia Welch | Jul 14, 2021 | BLOG
Diversity continues to be a hot topic for law firms. It’s an issue highly relevant to recruitment and wider reputation, it’s also a question which is likely to crop up when pitching for new business. The SRA collects and publishes data from firms every two years (it...